Much has changed in the world of trial consulting over the years. These changes have included large increases in overall services and even putting more focus on factors outside of the jury. When looking at the trial consulting over the last decade, however, it becomes obvious that technology has created the biggest shifts in trial consulting.
Challenges for Trial Lawyers
Before understanding how significant of an effect technology has had on trial consulting, you must first recognize why such technologies were necessary. Americans sometimes have a propensity for creating solutions for nonexistent problems, but this wasn’t the case in the trial consulting world. In fact, the major issues came directly from professional legal experts themselves.
Imagine how much you know about your case that the jurors simply don’t have the appropriate education to understand. Once this issue is recognized, you can start using technology to improve your trial outcomes.
Know Your Audience
One of the greatest ways technology has affected trial consulting is by helping you to understand your audience. Sure there are spectators, bailiffs and even an opposing attorney in the courtroom, but they’re not your main audience. The jury needs to be your primary focus, and since they’re not trained in the world of law, it’s your job to speak to them in a language they understand.
One great innovation in trial consulting came thanks to the World Wide Web: online focus groups. Instead of figuring out the logistics of getting a few dozen people into a room at the same time, programs like Jury Confirm can handle everything online while still creating a realistic courtroom environment for your “jurors.”
It’s this type of technology that can help you speak to jurors in that mutually understood language. Too many attorneys are left saying “I can’t believe that’s important to them” or “I’m surprised they don’t understand that argument” after using online focus groups. Fortunately, this shows you where your shortfalls are, and from that point, you can figure out exactly how to correct them.
Courtroom Setup: Helping Your Jurors See Clearly
The difference in legal knowledge between you and the jurors is obviously an issue, but even something as simple as courtroom setup can cause your best points — no matter how well explained — to get lost in translation. The ability for trial jurors to be able to quickly see and comprehend visual evidence can sometimes be removed entirely due to courtroom setup.
Thinking deep into your trials, imagine for a moment that a juror cannot comprehend a visual exhibit because it’s excessively detailed. Even something as simple as being unable to see every word on a slide can stop jurors’ learning in its tracks. Just considering these two examples is enough to understand how big of a part courtroom setup plays in your case’s success.
As technology developed, however, even these issues started to fade away. By using the video, image and document presentation software in our courtroom/war room setup, you can ensure that jurors see the full picture every time. The presentation screen allows for interaction with the exhibit, so you and your witnesses can get the point across even more effectively.
Justice Doesn’t Have to Be Blind
The American legal system prides itself on the claim that justice is blind, but being blind means your eyes are closed. It means you’re at the mercy of others. What could be more terrifying than putting your case into the hands of 6–12 people you have never met and know nothing about?
Fortunately, you don’t have to live out that frightening scenario. Litigation consultants use their expertise to provide legal professionals and their clients with a look inside the mind of potential jurors. These insights include case perceptions, relevant analogies that will help get the point across and understanding individual jurors’ life experiences to better comprehend what impacts their attitudes.
This trial consulting overview provides only a snippet of what technology has done for the profession. Learn more about our jury consulting services to see how you can make your message crystal clear for the jury. And when you’re ready to take happenstance out of your case’s equation, contact us for a free case consultation to see how you can benefit from a litigation consultant.Request a Free Case Consultation