Jury selection is a critical part of a trial. The people who make it into the jury box bring their life experiences, beliefs, and biases with them. Attorneys and their teams do everything they can to learn who those jurors are before making their decisions. But with courts limiting access to jurors more than ever, that job has become harder. That’s where online activity can offer a big advantage.
Why Online Activity Matters During Jury Selection
In most cases, lawyers only get limited access to a juror’s background during jury selection. Voir dire might give some helpful answers, and public records can add a little more. But that barely scratches the surface. People share far more online than they do in a courtroom. Public social media posts, blog entries, usernames, and comments can all help build a clearer picture of how a juror thinks.
Online activity may reveal how someone feels about political issues, religion, law enforcement, or civil rights. It may show strong opinions about issues directly related to the case. If a person is highly vocal online about workplace discrimination, for example, and they’re sitting on a panel in an employment trial, that’s something an attorney needs to know.
Magna Legal’s JuryScout uses this kind of information to support smarter, more informed jury selection.
How JuryScout Builds Juror Profiles
JuryScout works alongside traditional jury selection methods. It doesn’t replace voir dire or background checks; rather, it strengthens them. The tool scans public online behavior and compiles a digital profile for each juror. These profiles include:
- How often a juror posts, comments, or shares photos
- The number and types of social media accounts they have
- Whether their content is public or private
- How many usernames or aliases they use
- The kind of topics they discuss in public spaces
This data helps attorneys decide whether a juror may carry bias into the courtroom. Maybe a juror runs a personal blog where they’ve written strong opinions on healthcare policy. If the trial involves a healthcare provider, that post becomes highly relevant.
JuryScout also tracks whether jurors continue posting during trial or after a verdict. Courts usually instruct jurors not to discuss the case, but not everyone listens. Some jurors have posted about trial details in real-time, violating those rules and risking the fairness of the process.
Using Online Habits to Spot Bias
Bias isn’t always obvious. Jurors don’t always say how they feel during questioning. But online, they might show it. A juror might “like” dozens of posts related to a specific social cause or share memes that suggest a strong opinion on law enforcement or the court system.
Let’s say a juror frequently shares posts about distrust in large corporations. That could matter a lot in a product liability trial. Or maybe their public comments show a strong loyalty to a political party, which could affect how they view government regulation, taxes, or civil rights.
This kind of online behavior gives attorneys better information during jury selection. Instead of guessing, they have facts.
The Real-World Impact of JuryScout
After a high-profile trial involving sexual harassment, Magna Legal Services was hired post-verdict to review the jury’s online behavior. The verdict had gone against the defendant, and the legal team suspected misconduct.
Magna Legal used JuryScout to pull cached online data from before and during the trial. The tool found four jurors who broke the judge’s rules. They had looked up case information, posted about the trial online, and discussed it with others. This information became key evidence in an appeal. Without JuryScout, those jurors’ actions may have never come to light.
Stay Ahead with Smarter Jury Selection
Lawyers can’t afford to guess during jury selection. They need every piece of information they can legally gather, and online activity is one of the richest sources available. Courts continue to limit what attorneys can ask jurors in person, and jurors continue to reveal themselves online. JuryScout helps bridge that gap and gives your team a sharper toolset.
Discuss Your Next Case With Magna Legal
Every juror makes a difference. Don’t leave your case to chance. Talk with Magna Legal about how JuryScout can support your trial strategy. Whether you’re preparing for voir dire or handling a post-verdict review, our team gives you the information you need to make smart choices. Reach out today and get the clarity you deserve before your case reaches the jury box.