A One-on-One with Magna Legal Services’ Queen of Sales, Jessica Gimbel Carnes
Jessica shares her advice, and what to expect, for those who are looking to get into sales. She says, “you are going to be told ‘no’ more than you are told ‘yes’ at the beginning”
What makes Jessica so successful with her clients? “The key to my success has been to not only position myself, but Magna, as a partner as opposed to a vendor. We are down in the trenches with them at all levels of their cases…”
Click to watch and to hear Jessica’s goals for the new year!
When your case has millions on the line, jury consulting can be instrumental in preventing your case from exploding.
What are some factors which can cause a nuclear verdict?
A case that makes jurors upset – either fearful, angry, or both
Highly sympathetic plaintiffs, or an entire family
A case involving gruesome injuries (such as burns) or particularly sensitive injuries – physical or mental/emotional
Bad company documents, internal memos
Bad optics surrounding company conduct
The appearance that a corporate defendant does not prioritize safety or puts profits over people
Evidence that a company violated its own policies
What does a Jury Consultant do?
A jury consultant assists parties during all phases of litigation to ensure they are presenting the most effective, compelling position possible given the available evidence and witnesses and considering the eventual audience – the jury.
Jury Consulting & Research Exercises for High-Value Cases
A jury comes with a set of opinions, biases and prior knowledge of the parties that will no doubt influence their conclusions, even if they are advised to put those notions to the side.
The trial team must build their case strategy and construct their arguments with their audience in mind.
Early-Intervention Jury Research
Early-intervention jury research will answer:
Where do we stand?
What are the strengths and weaknesses of our position as well as our adversary’s position?
How do we need to develop the case and build out our narrative?
These early-intervention exercises will take place during (and even pre-) discovery. They can include:
When presenting your trial story, the picture each juror is painting in their minds will vary from juror to juror. Using visual communications will help control the story you are trying to tell, and help alleviate past experiences and biases.
Control the narrative with trial graphics. Click below to learn more or to request a complimentary case consultation with an expert graphics consultant.