Category: MagnaFYI Tips

MagnaFYI TIPs with Jessica Gimbel Carnes

Posted on | by Peter Hecht

A One-on-One with Magna Legal Services’
Queen of Sales, Jessica Gimbel Carnes

Jessica shares her advice, and what to expect, for those who are looking to get into sales. She says, “you are going to be told ‘no’ more than you are told ‘yes’ at the beginning”

What makes Jessica so successful with her clients? “The key to my success has been to not only position myself, but Magna, as a partner as opposed to a vendor. We are down in the trenches with them at all levels of their cases…”

Click to watch and to hear Jessica’s goals for the new year!

Jury Consulting for High-Value Cases

Posted on | by Peter Hecht

Preventing Nuclear Verdicts with Jury Consulting

When your case has millions on the line, jury consulting can be instrumental in preventing your case from exploding.

What are some factors which can cause a nuclear verdict?

  • A case that makes jurors upset – either fearful, angry, or both
  • Highly sympathetic plaintiffs, or an entire family
  • A case involving gruesome injuries (such as burns) or particularly sensitive injuries – physical or mental/emotional
  • Bad company documents, internal memos
  • Bad optics surrounding company conduct
  • The appearance that a corporate defendant does not prioritize safety or puts profits over people
  • Evidence that a company violated its own policies

What does a Jury Consultant do?

A jury consultant assists parties during all phases of litigation to ensure they are presenting the most effective, compelling position possible given the available evidence and witnesses and considering the eventual audience – the jury.

Jury Consulting & Research Exercises for
High-Value Cases

A jury comes with a set of opinions, biases and prior knowledge of the parties that will no doubt influence their conclusions, even if they are advised to put those notions to the side.

The trial team must build their case strategy and construct their arguments with their audience in mind.

Early-Intervention Jury Research

Early-intervention jury research will answer:

  1. Where do we stand?
  2. What are the strengths and weaknesses of our position as well as our adversary’s position?
  3. How do we need to develop the case and build out our narrative?

These early-intervention exercises will take place during (and even pre-) discovery. They can include:

Witness Preparation

Witness training prior to key depositions as well as in preparation for trial is crucial to keep the case contained.

Prepare your key witnesses prior to their depositions to make sure they stay on message, remain faithful to their side of the story, and not fall prey to reptile tactics.

Preparing for Trial

When discovery is nearing an end or is closed, the trial team will benefit from more adversarial testing such as single or multi-day mock trials (online or in-person).

During the trial, Magna’s consultants can assist the trial team with:

  • Voir Dire & Jury Selection Consulting
  • JuryScout: prospective juror background and social media searches
  • Shadow Jury
  • Trial Monitoring & Consulting
  • Witness Preparation

Getting Started

Our experienced jury consultants use a multi-phase jury research methodology to ensure the statistical reliability and robustness of our findings

Request a free case consultation with Magna today to see how we can assist you in providing the best possible representation for your clients.

Request a Complimentary Case Consultation

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READ MAGNAFYI NEWSLETTER FEB 2023

Graphic Designer vs. Graphics Consultant

Posted on | by Peter Hecht

What is the difference between a Graphic Designer & a Graphics Consultant?

Visual components are the main elements that help your jury understand and retain information.

Expert graphics consultants provide demonstratives that effectively communicate technical, financial, medical and other complex information.

Click below to learn more or to request a complimentary case consultation with an expert graphics consultant.

Request a Free Case Consultation
Learn More

Visual Commuication: Controlling the Story

Posted on | by Peter Hecht

Controlling the Story with Trial Graphics

When presenting your trial story, the picture each juror is painting in their minds will vary from juror to juror. Using visual communications will help control the story you are trying to tell, and help alleviate past experiences and biases.

Control the narrative with trial graphics. Click below to learn more or to request a complimentary case consultation with an expert graphics consultant.

Request a Free Case Consultation
Learn More