Jurors consider themselves experts on people, so the impressions made by a witness can strongly influence a jury’s decision making.  This is especially true when such impressions are negative.

Our consultants help witnesses develop a deeper understanding of the themes, context, and purpose of their testimony. We also explain to witnesses jurors’ expectations for their testimony, and we correct behaviors that get in the way of jurors’ positive perceptions.

Magna consultants help witnesses feel more in control of their testimony while adhering to the rules of testimony and to avoid being “advocates” for their side of the case. We develop “safe harbors” that give witnesses structure and tools to deal with tough cross-examination questions.

We use videotape feedback to help witnesses identify what the jurors may perceive. These tools will allow your witnesses to practice strategies for responding to challenging questions and delivering the most effective message at trial.

In any setting, in-person or online, witness preparation:
  • Reduces or eliminates witness anxiety
  • Clarifies the deponent’s role in the case
  • Helps deponents stay on message
  • Assists in developing a credible conversational tone
  • Identifies and mitigates any non-verbal issues, such as tics, fidgeting or eye-rolling
  • Provides techniques for effectively handling documents and exhibits
Witness preparation eliminates the added layer of anxiety from the virtual setting by:
  • Deponents can feel “alone” without counsel, so a practice session with the platform can help diminish this
  • Reviewing procedures for pauses, objections, and exhibits
  • Instructing deponents where to look for the most natural and effective presentation (particularly if being recorded)
  • Familiarizing participants with the remote platform’s features (chats, mute, viewing exhibits, etc.)
  • Coaching on attire and effective posture

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