Witness Preparation

Witness Preparation – Powered by CogentEdge

Jurors consider themselves experts on people, so the impressions made by a witness can strongly influence a jury’s decision making.  This is especially true when such impressions are negative.

Our consultants empower witnesses to be independent thinkers. We explain the litigation process and jurors’ expectations for their testimony, and we teach with questions so they learn how to listen. When witnesses actively listen, they can think critically under pressure which then allows them to feel more in control of their testimony.

Magna consultants teach witnesses the tools they need to speak their whole truth. We test the witness with a thorough cross-examination to ensure they are capable of managing the critical issues in the case.

These tools will allow your witnesses to practice strategies for responding to challenging questions and deliver the most effective message at trial.

Deposition Testimony

First, deal with the underlying emotions that prevent witnesses from being confident. Then teach that they can control the deposition and empower them to speak their whole truth during the most important event in the litigation process.

Trial Testimony

Help witnesses understand the trial process so that they appear competent, confident and compassionate both on and off the stand. We teach how to actively listen to questions, respond naturally and think critically under pressure.

Corporate Representative Training

Training company representatives to ensure the corporation’s truth is spoken effectively and convincingly. They learn the tools that will allow them to deliver the corporation’s message and take control when challenged.

Anti-Reptile Training

Helps witnesses identify and not fall prey to manipulative or reptile attacks.

Expert Witness Training

Help expert witnesses understand the role of their testimony and practice staying on-course while remaining faithful to their beliefs.

Fact Witness or Eyewitness Prep

Help witnesses develop a deeper understanding of their testimony and right behaviors that get in the way of jurors’ positive perceptions.

Witness Preparation & Training:

  • Manages anxiety with knowledge and practice
  • Clarifies the deponent’s role in the case
  • Helps to achieve the highest witness potential
  • Empowers professionals with skills and confidence when testifying
  • Teaches witnesses case themes
  • Develops Home Base messages
  • Creates visuals witnesses can use to guide jurors
  • Helps witnesses meet juror expectations

Witness Preparation can Alleviate Anxiety from the Virtual Setting by:

  • Reviewing procedures for pauses, objections, and exhibits
  • Instructing deponents where to look for the most natural and effective presentation (particularly if being recorded)
  • Familiarizing participants with the remote platform’s features (chats, mute, viewing exhibits, etc.)

Have a Question?

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Anthony Cortese - Naples Conference, FL 2012

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Michael Coffey - Naples Conference, FL 2012

Magna’s Jury Confirm is one of the most valuable, innovative, and affordable litigation tools I have encountered.

Christopher Greene - Vice President, General Counsel and Secretary, Canal Insurance Company

I’ve done my share of mocks and focus groups. What I like about Magna’s process is their ability to convert the juror data into meaningful and effective recommendations. And most importantly, they tell me what I need to hear and that’s not always what I want to hear.

Richard Fabian - General Counsel, Director of Litigation, Executive Vice President, The RiverStone Group

There are jury consultants that do mock trials and then there jury consultants who help make the case… I know when I retain Mark Calzaretta of Magna LS, I’m getting someone who not only immerses himself into the mock trial exercise but takes the time to help the trial team implement the findings into a successful trial strategy.

Robert F. Tyson, Jr - Managing Partner, Tyson & Mendes