Juror Profiling Studies

Jury Profiling Consulting

Who are the best/worst jurors for your case?

Magna conducts large-scale juror profiling survey studies to determine which types of jurors are likely to favor the plaintiff versus the defense in your case.

To develop these profiles, our consultants analyze potential correlations between jurors’ demographics, attitudes, and experiences and their verdict orientations. The juror profiles are often supplemented and further refined by data from our mock trials and focus groups.

These studies also help us narrow potential voir dire and/or supplemental juror questionnaire topics in order to hone in on questions that will help the trial team reliably identify and strike those jurors the research has indicated are likely to be least favorable to your case.