Change of venue jury research looks for potential bias against your client among prospective jurors in your venue, and provides a data-based rationale for moving the trial to another venue.
Magna consultants design change of venue studies by recruiting representative samples of potential jurors from both the original and proposed new trial venues, and using surveys that gauge case-related attitudes, biases, and opinions about the lawsuit and parties.
Change of venue surveys explore respondents’ demographic background, case-related opinions and experiences. Jurors are provided with a brief, neutral case summary and then answer questions about their reactions to the case, including verdict orientation and thoughts about each side’s strengths and weaknesses.
Magna consultants will analyze the collected data to determine if there are any statistically significant differences in juror attitudes toward your client in the different locations, and if those differences would warrant a change of venue.