Focus Groups & Mock Trials
Find out what jurors think and determine who the best jurors are for your case.
Magna’s focus groups and mock trials provide a true test of your case and its key issues, such as jurors’ reactions to key evidence, witnesses, arguments and themes. You’ll gain invaluable qualitative data regarding the strengths and weaknesses of both sides’ arguments.
Methodology
Mock Juror Recruitment
Mock jurors are recruited from the trial venue to form deliberation groups. The jurors will be matched demographically, socioeconomically, and attitudinally to the trial venue. We will take great strides to assure that the jurors in the mock trial represent those you are likely to see at trial.
Presentations
Mock jurors will observe “clopening” presentations on behalf of both the plaintiff and defense, supported by relevant exhibits, demonstratives, and witness testimony.
Data Collection
Juror Response System
Each juror provides real-time feedback to the case presentations by using a remote controlled response keypad. This instant feedback is analyzed to identify which information and arguments jurors perceived as strong or weak.
Juror Polling
Individually, jurors use their keypads to respond to a series of polls throughout the presentation phase, in order to gauge their reactions to the case and identify verdict orientation at each stage. These electronic polls are administered before jurors hear any case information (pre-stimulus or voir dire-type questions) and then after each case presentation (post-presentations).
Deliberations
After observing the case presentations and receiving relevant jury instructions, the mock jurors deliberate to a verdict in two or more breakout rooms. Magna consultants then conduct moderated post-verdict discussions to elicit further juror feedback on specific issues of interest to the trial team.
Analysis and Reports
Magna’s expert consultants will thoroughly analyze all of the qualitative and quantitative data to create a comprehensive strategic report for the trial team. The report will identify key themes, strategies, risks, and recommendations to assist you in developing the most compelling story for trial.
Where appropriate, we will provide guidance as to trial graphics and demonstratives that can support your client’s most effective themes and case narrative.
Have a Question?
Get more information or request a complimentary case consultation.
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