Jury Consulting

JuryConfirm – Online Jury Research

The JuryConfirm online jury research platform allows us to efficiently and cost-effectively test theories, themes and storylines in an abbreviated, yet still fully interactive jury research session.
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Traditional In–Person Focus Groups & Mock Trials

Magna’s focus groups and mock trials provide a true test of both cases. They allow us to test specific case issues, such as jurors’ reactions to key evidence, witnesses, arguments, & themes.

JuryEvaluator (Online Damage Assessment Tool)

What is your case worth? A JuryEvaluator analysis provides you with an evaluation and perceptions of potential damages by surrogate jurors in your venue. The report includes a statistically reliable range, including economic, non-economic, and apportionment of liability.

Juror Profiling Studies

Using data from our mock trials and focus groups, Magna consultants will analyze demographic and verdict orientations to develop initial juror profiles. For further reliability, Magna will then conduct large-scale juror profiling studies to...
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JuryScout (Social Media Surveillance)

Do you want to know what your jurors are saying about your case? JuryScout can access information on jurors during jury selection, trial and post-verdict. JuryScout can monitor their internet activity to ensure that they are...
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Community Attitude/Perception Studies

Magna consultants execute large-scale community attitude and perception surveys to determine any pre-existing knowledge, attitudes, and biases about your case. After community members hear brief summaries of the plaintiff...
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In-Court Trial Monitoring & Assistance

Magna consultants work with counsel on trial strategy, opening statements, closing arguments, developing persuasive demonstratives, and witness outlines. They monitor the progress of your trial to ensure that the most effective themes are communicated to the jury at every stage.

Jury Selection/Voir Dire

Magna consultants will recommend voir dire topics and specific questions that will be the most predictive of verdict orientation in your case. Additionally, when permitted by the court, our consultants will develop written questionnaires to be administered to prospective jurors.
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Witness Preparation

Our consultants help witnesses develop a deeper understanding of the themes, context, juror expectations and purpose of their testimony. They also work to correct witness behaviors that get in the way of jurors’ positive perceptions.

Change of Venue Studies

Magna’s consultants assess the potential biases against your client of prospective jurors in your venue, and provide a data-based rationale for moving the trial to another venue.

Shadow Jury Studies

Want to know what your Jury is thinking? A shadow jury provides invaluable day-to-day feedback to the trial team on how the actual jury is likely perceiving the case. Magna consultants empanel a shadow jury comprised of members matched as closely as possible to the actual jurors’ demographics, case-relevant attitudes, opinions, and life experiences.

Post-Trial Analyses & Interviews

Magna’s post-trial analyses provide detailed insights into how juries are likely to react to similar arguments and graphics in pending cases. Our consultants also conduct post-trial jury interviews which provide valuable insight into which factors influenced the jury’s decision.