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By on January 10th, 2017

Neuroscience helps lawyers refine approach to winning over juries

THE PULSE

BY MAIKEN SCOTT

Facts can be presented in different ways to tell different stories — if you’ve served on a jury, you know that.

Take for example a tale involving a chain-saw, a tricky safety switch, and a subsequent injury. It could be spun into a story of corporate greed, where the bottom line ruled, corners were cut, and consumers were put at risk.

Or, one could emphasize personal responsibility, and foolish, irresponsible use of a chain-saw.

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