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MAGNA-FYI
December 2013 - 2012 Wrap-Up
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Back Issues
Contents
December 2013
Features
Editor's Note
Spotlight on Dawn Krigstin
Interview with Vincent Brunetti
Utilizing Mathematical Models for Evaluating Potential Jurors
Magna's November 2013 Benefit for Children's Hospital of Philadelphia
Editor's Note
Peter Hecht
Friends of Magna LS,

Magna's groundbreaking competitive conference to benefit The Children's Hospital of Philadelphia was a huge success and a great way to end our conference season! After a Wednesday afternoon of traditional panel presentations at the Revel Hotel and Casino in Atlantic City, we reconvened the next morning with the Magna group taking the stage to host our first ever "CHOPPED" competition. Unlike the Food Network show that inspired the event, there were no chefs at this competition. Instead, four well-respected and accomplished trial attorneys went head to head in a mock trial setting to win the title of Magna CHOPPED champion. Each competitor won donations to CHOP (Children's Hospital of Philadelphia) made in their firms' names. A panel of judges, made up of in-house counsel and claims executives, provided feedback throughout the competition and ultimately decided which attorney would be "CHOPPED" after each round.

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Spotlight on Dawn Krigstin
Dawn Krigstin
In the great AMC television series "Mad Men," Canadian actress Jessica Pare plays a Canadian who ends up working in advertising then becoming an actress in New York City. She is also, of course, the stunning wife of the tumultuous lead character and advertising exec Don Draper. So I was eager to talk parallel lives with Dawn Krigstin, the Canadian-born, New York City-based VP of Environmental Claims at Ironshore Environmental. She set things straight pretty quickly. "I must have picked the wrong career," she said. "Acting is so much more glamorous." Although Krigstin, who created and runs the environmental claims division, has certainly had some moments worthy of the big screen.

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Interview with Vincent Brunetti
Vincent Brunetti
For Vincent – you can call him Vinnie - Brunetti, it's a family affair. The CEO of RVM (Reliable Versatile Management Data), got a taste of the data management business from his father, who had a business microfilming source documents for companies. He and his brother started RVM in 1996, and his wife is now the Executive Chairwoman (the company Website prominently states RVM is "a woman-owned business"). Brunetti's hobby is hanging out with his family, and he has three daughters – 8, 11 and 12 years old. Our interview ended when he had to leave to pick up his 8–year-old for their traditional Friday lunch – usually sushi although pizza was on the menu for that day. Before we delve into the food, let's talk shop.

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Utilizing Mathematical Models for Evaluating Potential Jurors
Eric A. Rudich, Ph.D.
Many attorneys believe that a case is won or lost during jury selection. Although this process is a critical aspect of any trial, attorneys and consultants typically use inadequate methods for determining whom to strike peremptorily. Each juror arrives at the courtroom with life experiences, attitudes, and backgrounds that may affect his or her case evaluations. Most attorneys and consultants, however, rely on only a limited amount of information to evaluate potential jurors. This inclination is the result of individuals' limited ability to appraise a great deal of information at any one time. Consequently, attorneys and consultants are likely to take mental shortcuts and ignore pertinent juror characteristics that predict verdict decisions. Mathematical models control for this tendency by evaluating each juror's information in toto and computing the probability that he or she will be biased.

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Magna's November 2013 Benefit for Children's Hospital of Philadelphia
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