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The Advanced Technology of Jury Consulting Firms

Technology has become an integral part of successfully litigating a case. Whether before entering the courtroom learning the strengths and weakness of you case or presenting your case. The most effective legal arguments must convince not only the judge, but also the everyday men and women who make up the jury that your position is the correct one. Those individuals come into the case with their own perceptions and biases, which technology can help you identify and strategize accordingly.

Large and small law firms alike benefit from outside assistance in preparing for a jury trial, including in-depth analysis of which perceptions or characteristics of jurors would be more favorable for your positions.  Whether through court room observations or monitoring jurors on social media consultants can identify strengths of your case and/or juror misconduct.

Jury Consulting Technology

Lawyers want to know as much information as possible before starting a case. That information extends beyond researching all the evidence, potential witnesses, legislation and case law – it also means knowing how the people in the jury box might respond to potential arguments. While lawyers may want to believe jurors dutifully follow instructions and put their personal feelings aside, often certain gut instincts and opinions kick in when jurors analyze a case and scrutinize witnesses.

Providing this insight is at the core of the work of jury consultants. Such jury consultants remove much of the mystery from jurors’ thought processes, so they are no longer anonymous individuals who offer no clue as to how they might vote.

Online focus groups, as a jury research program, are a low-cost alternative to a traditional in-person focus group or mock trial that firms of all sizes can use to analyze the strength and weaknesses of their cases. Identifying key themes and storylines that resonate with jurors is key. Using custom software, online focus groups demonstrate how a jury views a case. The technology uses live attorney presentations and jury deliberations within a virtual environment, followed by detailed analysis and reporting.

Online focus groups are only one part of the puzzle. Once actual jurors are in place, attorneys want to know what they are thinking. Social media provides insight into how individual jurors see the world, including opinions and biases that may not have come to light during the jury selection process.

Modern technology allows for the monitoring of social media feeds to see if the jurors are discussing the case before, during or after trial. This measures juror compliance with the court’s instructions and also provides information about how they may be feeling about the issues at stake.

MagnaLS also offers an additional edge. With MagnaLS’s Jury Evaluator tool, attorneys can receive a scientifically based assessment of the valuation of a case at a particular time. JuryEvaluator uses algorithms based upon the panel, combined with a number of other value factors, to give lawyers an assessment of a range of damages for their case.

Benefits of Technology in the Courtroom

As legal cases become more complex and clients have more and more at stake, including their reputations, business interests and financial assets, lawyers on both sides are pulling out all the stops to provide the best possible representation. Jury consulting is increasingly part of the normal course of doing business for corporations and law firms; for many, it is no longer optional but required.

In the competitive legal landscape, technology offers a compelling edge for your client. Often, going to court is not the best option; putting the case into the hands of a jury – who will decide not only liability but quantify damages – can be riskier than settling before trial. Tools such as the Jury Evaluator can help you do a risk-benefit analysis and give the best advice to your client, whether making a deal outside of court or proceeding to the next stages of litigation.

In the legal industry, more and more firms are using advanced technology to win cases or effectuate a good settlement. The benefits of the technology are so vast that it is hard not to justify their use. Firms that do not rely on jury consulting services are, more often than not, falling behind legal counsel who use every possible tool to give their clients a competitive advantage.

Learn How Jury Consulting Technology Can Help

MagnaLS works collaboratively with lawyers to provide jury consulting, court reporting, discovery and other legal services. For the best results for your client, look to an end-to-end provider of litigation solutions with the best technology available, contact MagnaLS today!

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