Is an Online Focus Group Right for My Case?

Thanks to courtroom dramas, the “CSI effect” and Netflix documentaries, there’s often an unrealistic evidentiary expectation in courtrooms. This makes it difficult for the average person to predict jury decisions in the modern world. By using online focus groups, it’s possible to remove some of this uncertainty. These focus groups provide the benefits of analytics in trial prep, and they can help you recognize and correct weaknesses in your legal strategy.

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How Shadow Juries Can Predict a Trial’s Outcome

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When Mark Calzaretta watches a jury, hearing evidence in a high-stakes lawsuit, it isn’t necessarily an impartial panel of citizen peers he sees. Rather, Calzaretta sees 10 human beings with emotional biases that, if studied diligently, can help lawyers predict, with startling accuracy, the outcome of a case, often before it is tried.

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